Cuenta DNI: A Turning Point In Banco Provincia’s History
Cuenta DNI
A Turning Point In Banco Provincia’s History
As a result of the sudden onset of the COVID-19 crisis in 2020, financial inclusion became a matter of survival in Argentina. The Government was seeking to promote social distancing and, at the same time, needed to ensure distribution of the country’s Emergency Financial Assistance package (Ingreso Familiar de Emergencia, IFE) remotely to millions of people who were outside the banking system. And among people who, despite having access to banking services, did not use them. In April 2020, during the pandemic crisis, Cuenta DNI ─ Banco Provincia’s free digital wallet, developed through a collaboration with Veritran and Red Link ─ entered the market, and soon proved to be an innovative, much needed and highly successful solution for financial inclusion. Explore with us the development experience of the most downloaded financial application in Argentina in this paper.
